Accept/Decline Workflow

Every alert requires a decision: accept the recommendation, decline it, or mark as acknowledged. Your choices train the AI to generate better alerts over time and create a history of optimizations made. This guide shows you how to evaluate alerts and choose the right action.

What You'll Learn

Time needed: 8 minutes to read

The 3 Alert Actions

Quick Reference

Accept ✅

Decline ❌

Acknowledge 👁️

[Screenshot: Alert action buttons] Three buttons for every alert decision

Accept Action ✅

When to Accept

Accept an alert when:

Examples of when to accept:

Alert: "Daily budget exhausted by 2 PM"
Your thought: "Yes, I'll increase budget to $150"
Action: Accept ✅

Alert: "15 ads disapproved for policy violation"
Your thought: "True, I just fixed them in Google Ads"
Action: Accept ✅

Alert: "CTR declined 22% in past 14 days"
Your thought: "Accurate, I'll refresh ad copy"
Action: Accept ✅

What Happens When You Accept

Immediate effects:

  1. Alert marked as "Resolved"
  2. Removed from active alerts list
  3. Added to Alert History
  4. Timestamp recorded
  5. Your user ID associated with resolution

AI learning:

Tracking:

[Screenshot: Accept confirmation message] Confirmation shows alert was resolved

Good Reasons to Accept

1. You'll implement the fix

Alert: "Add these 8 search terms as negative keywords"
You: Planning to add them today
Action: Accept ✅

2. You already fixed it

Alert: "3 ads disapproved"
You: Already created replacement ads in Google Ads
Action: Accept ✅

3. The insight is valuable

Alert: "Texas converts 45% better than other states"
You: Great insight, will increase Texas bids
Action: Accept ✅

4. Severity is appropriate

Alert: Severity 8 - "Budget exhausted by 2 PM daily"
You: Agree this is high priority
Action: Accept ✅

5. Recommendation aligns with strategy

Alert: "Switch to Target CPA bidding"
You: Was already considering this
Action: Accept ✅

Decline Action ❌

When to Decline

Decline an alert when:

Examples of when to decline:

Alert: "Campaign spending only 40% of budget"
Your thought: "Intentional - testing phase"
Action: Decline ❌

Alert: Severity 8 - "CPC increased 15%"
Your thought: "15% isn't severity 8, more like 5"
Action: Decline ❌

Alert: "Switch to automated bidding"
Your thought: "Client prefers manual control"
Action: Decline ❌

What Happens When You Decline

Immediate effects:

  1. Alert dismissed
  2. Removed from active alerts
  3. Added to Alert History as "Declined"
  4. Timestamp and reason recorded

AI learning:

Important: Declining helps AI learn your preferences

[Screenshot: Decline confirmation with optional feedback] Optional feedback helps AI learn faster

Good Reasons to Decline

1. Doesn't match strategy

Alert: "Increase budget from $500 to $800"
You: Client capped budget at $500 max
Action: Decline ❌

2. Missing context

Alert: "Zero conversions in past 5 days"
You: We intentionally paused campaigns for rebrand
Action: Decline ❌

3. Severity incorrect

Alert: Severity 9 - "5 keywords have QS of 6"
You: QS of 6 is fine, not severity 9
Action: Decline ❌
Feedback: "Severity too high for this issue"

4. Already addressed

Alert: "Add sitelink extensions"
You: Sitelinks were added last week, AI hasn't synced yet
Action: Decline ❌
Feedback: "Already implemented"

5. Recommendation not actionable

Alert: "Consider testing video ads"
You: Client has no video assets
Action: Decline ❌
Feedback: "Not feasible for this client"

Providing Feedback on Decline

Optional but recommended:

When you decline, you can add a note explaining why:

Feedback options:

Why feedback matters:

[Screenshot: Decline feedback form] Help AI learn by explaining why you declined

Acknowledge Action 👁️

When to Acknowledge

Acknowledge an alert when:

Examples:

Alert: "Consider expanding to shopping campaigns"
Your thought: "Interesting, need to research first"
Action: Acknowledge 👁️

Alert: "California has 2x better conversion rate"
Your thought: "Want to verify with client before budget shift"
Action: Acknowledge 👁️

What Happens When You Acknowledge

Immediate effects:

  1. Alert stays active
  2. Marked as "Acknowledged" with badge
  3. Remains in your active alerts list
  4. No AI feedback sent

Use case: Temporary action while you gather info or wait

Tip: Come back and Accept or Decline within a few days

[Screenshot: Acknowledged alert with badge] Acknowledged alerts stay visible until final decision

Decision Process

Step-by-Step Workflow

For every alert:

Step 1: Read Full Alert

Step 2: Verify Analysis

Questions to ask:
- Is the data accurate?
- Does the trend make sense?
- Is severity appropriate?
- Am I missing context?

Step 3: Check Actionability

Can I actually implement this?
- Do I have authority?
- Do I have resources?
- Does it fit strategy?
- Is timing right?

Step 4: Make Decision

Will implement: Accept ✅
Won't implement: Decline ❌
Need more time: Acknowledge 👁️

Step 5: Take Action (if Accept)

- Go to Google Ads
- Implement recommendation
- Document what you did
- Monitor results

[Screenshot: Decision flowchart] Follow this flow for every alert

Common Decision Scenarios

Scenario 1: Budget Exhaustion Alert

Alert:

Severity: 8/10
Category: Budget Issues
Title: Daily budget exhausted by 1 PM

Recommended Action: Increase budget from $80 to $120

Decision tree:

Can you increase budget?
├─ Yes, and ROI is good → Accept ✅, implement
├─ No, budget locked → Decline ❌ "Budget limit from client"
└─ Maybe, need client approval → Acknowledge 👁️, ask client

Scenario 2: Quality Score Alert

Alert:

Severity: 7/10
Category: Quality Score Problems
Title: 12 keywords have QS of 3-4

Recommended Action: Create dedicated ad groups with
keyword-specific ads

Decision tree:

Do you have time to restructure?
├─ Yes, worth the effort → Accept ✅, schedule work
├─ No, not high enough priority → Decline ❌ "Lower priority"
└─ Maybe, need to see full list → Acknowledge 👁️, review keywords

Scenario 3: Ad Copy Refresh

Alert:

Severity: 6/10
Category: Performance Problems
Title: CTR declined 18% - ad fatigue likely

Recommended Action: Refresh ad copy with new headlines

Decision tree:

Is CTR decline real?
├─ Yes, and significant → Accept ✅, write new ads
├─ No, seasonal expected → Decline ❌ "Seasonal variation"
└─ Not sure, check Google Ads → Acknowledge 👁️, verify data

Scenario 4: Strategic Recommendation

Alert:

Severity: 5/10
Category: Strategy Recommendations
Title: High-performing search terms not in keyword list

Recommended Action: Add these 6 terms as exact match keywords

Decision tree:

Are these terms truly valuable?
├─ Yes, great finds → Accept ✅, add to keyword list
├─ No, low volume / irrelevant → Decline ❌ "Not valuable"
└─ Some yes, some no → Acknowledge 👁️, review each individually

Tracking Alert Outcomes

Alert History

Location: Client Details → AI Alerts Tab → Alert History

What it shows:

Use cases:

[Screenshot: Alert History view with outcomes] Complete record of all alerts and decisions

Performance Tracking

For accepted alerts, track:

Before implementation:

After implementation:

Example:

Alert: "Increase Texas bid adjustment to +60%"
Accepted: Oct 15, 2025

Before (Oct 1-14):
- Texas conversions: 45
- Texas CPA: $32
- Texas spend: $1,440

After (Oct 16-29):
- Texas conversions: 68 (+51%)
- Texas CPA: $29 (-9%)
- Texas spend: $1,972 (+37%)

Result: Alert recommendation improved performance ✅

AI Learning from Your Feedback

How Feedback Improves Alerts

Short-term learning (your account):

Example:

You Accept: 8 budget alerts
You Decline: 1 budget alert

AI learns: Budget alerts are valuable to you
Future: More budget alerts, higher severity

Long-term learning (all users):

Important: Your feedback is valuable data

Feedback Privacy

Your decisions are private:

Aggregate learning:

Best Practices

Be Honest with Feedback

Don't accept just to clear alerts:

Don't decline everything:

Ideal acceptance rate: 40-60%

Provide Reasons When Declining

Helps AI learn faster:

Decline with "Doesn't match strategy" →
AI learns to consider business model

Decline with "Severity too high" →
AI calibrates severity downward

Decline with "Already implemented" →
AI syncs tracking better

1-2 sentences is enough - no essay needed

Act on Accepted Alerts

Don't accept without implementing:

Track implementation:

Review Weekly

Every Monday:

  1. Check new alerts (5 min)
  2. Accept/Decline high severity (10 min)
  3. Acknowledge medium severity (2 min)
  4. Revisit acknowledged alerts (3 min)

Total time: 20 minutes per client per week

Batch Similar Alerts

Don't decide one by one if similar:

Example:

You have 5 alerts about low QS keywords

Approach:
1. Read all 5 alerts
2. Decide on QS improvement strategy
3. Accept all 5 at once
4. Batch-fix QS issues together

Efficiency: Faster decisions, consistent action

Common Questions

Q: What if I accept but don't implement? A: Alert is resolved in system but your account doesn't improve. Better to decline honestly.

Q: Can I undo an accept/decline decision? A: Not currently. Be thoughtful before clicking. Future versions may allow undo.

Q: How long do I have to decide? A: No time limit. Alerts stay active until you accept/decline. Acknowledged alerts persist indefinitely.

Q: Does declining an alert hurt my account? A: No. Declining teaches AI what's not relevant to you. It improves future alerts.

Q: Should I decline alerts I can't afford to implement? A: Yes. Decline with feedback "Budget constraints" or "Not feasible". AI learns about your limitations.

Q: What if alert is partly right? A: Accept if you'll implement the core recommendation, even if you disagree with minor points.

Q: Can I accept an alert without taking action immediately? A: Yes, but not recommended. Better to Acknowledge if you need time, then Accept when you implement.

Troubleshooting

Problem: Too many low-priority alerts

Cause: AI hasn't learned your preferences yet

Solution:

  1. Decline low-priority alerts consistently
  2. Add feedback: "Too low priority"
  3. Accept only high-impact alerts
  4. AI will adjust within 2-4 weeks

Problem: Missing alerts on important issues

Cause: You declined similar alerts previously

Solution:

  1. Accept more alerts in that category
  2. Provide feedback when declining
  3. Force Full Analysis to refresh
  4. AI will increase category priority

Problem: Severity ratings seem off

Cause: AI doesn't know your business goals

Solution:

  1. Fill out Business Profile (target CPA, budget, goals)
  2. Decline alerts with "Severity too high/low" feedback
  3. Accept alerts with appropriate severity
  4. AI calibrates to your targets

Next Steps

Optimize alert usage with these guides:

Review your active alerts and make accept/decline decisions

Check Alert History to see your optimization track record

Provide feedback when declining to train AI faster

Last Updated: October 4, 2025