Smart Alerts
Smart Alerts are AI-powered notifications that tell you when something important happens in your Google Ads campaigns.
What Are Smart Alerts?
Instead of manually checking your campaigns every day, PerfoAds AI monitors everything 24/7 and alerts you when:
- Something needs immediate attention
- Performance changes significantly
- There's an opportunity to improve
- Good news worth celebrating
Alert Severity Levels
Alerts are color-coded by importance:
🔴 Critical Alerts (Red)
Urgent issues requiring immediate action.
Examples:
- Campaign suddenly stopped getting conversions
- Cost per conversion spiked dramatically
- Budget running out faster than expected
- Campaign paused unexpectedly
What to do: Review and act on these alerts immediately.
🟡 Important Alerts (Yellow)
Significant changes that need your attention soon.
Examples:
- Conversion rate dropped by 20%
- Cost per click increased significantly
- Campaign performance trending downward
- New competitor ads detected
What to do: Review within 24 hours and make adjustments if needed.
🟢 Good News Alerts (Green)
Positive developments worth knowing about.
Examples:
- Conversion rate improved significantly
- Cost per conversion decreased
- Campaign performing better than usual
- New high-performing keywords discovered
What to do: Note what's working well and consider scaling it.
Viewing Alerts
Alerts Page
Click "Smart Alerts" in the sidebar to see all alerts across all clients.
Filter alerts by:
- Severity (Critical, Important, Good News)
- Client
- Date range
- Status (Active, Dismissed, Resolved)
Alert Counter
The bell icon (🔔) in the top navigation shows how many unread alerts you have.
Per-Client Alerts
On each client's dashboard, the "Smart Alerts" tab shows only alerts for that specific client.
Understanding an Alert
Each alert shows:
Alert Title
Quick summary of what happened (e.g., "Conversion Rate Dropped 30%")
Severity Badge
Color-coded indicator (Critical, Important, Good News)
Timestamp
When the alert was generated
Full Description
Detailed explanation of:
- What changed
- Why it matters
- What you should consider doing about it
Affected Campaigns
Which specific campaigns or ad groups are involved
Taking Action on Alerts
You have two options for each alert:
Dismiss
Use when:
- You've seen the alert but don't need to act
- The alert is not relevant to you
- You want to clear it from your list
Effect: Alert is marked as read and moves to "Dismissed" status. You can still view it in the dismissed alerts list.
Resolve
Use when:
- You've taken action based on the alert
- You've fixed the issue
- You've implemented the suggested improvement
Effect: Alert is marked as completed and moves to "Resolved" status. This helps track which alerts you've acted on.
Alert Filters
Use filters to focus on what matters:
By Severity
- Show only Critical alerts (urgent issues)
- Show only Important alerts (needs attention)
- Show only Good News alerts (positive updates)
By Status
- Active: New alerts you haven't reviewed yet
- Dismissed: Alerts you've seen but didn't act on
- Resolved: Alerts you've addressed
By Date
- Last 7 days
- Last 30 days
- Custom date range
Alert Settings
Configure how you receive alerts in the Settings > Email Notifications page:
Smart Alerts Toggle
Turn email notifications on/off for Smart Alerts.
Email Frequency
Choose how often you want alert emails (immediately, daily digest, weekly summary).
Severity Threshold
Choose which alert levels trigger emails (Critical only, Important and Critical, or All alerts).
Best Practices
Check alerts daily: Even if you don't get email notifications, check the alerts page once a day.
Don't ignore Critical alerts: Red alerts usually indicate problems that get worse if ignored.
Act on patterns: If you see the same type of alert repeatedly, investigate the root cause.
Use Resolve vs Dismiss properly: Resolve when you've acted, Dismiss when you've just reviewed.
Review Good News alerts: Learn from what's working well so you can replicate success.