Viewing Performance

The performance view shows you how your Google Ads campaigns are doing with clear metrics and visual charts.

Overview Cards (Top of Dashboard)

Four main metric cards show your most important numbers:

Total Spend

How much money you've spent on ads in the selected time period.

Conversions

Number of successful actions (purchases, sign-ups, calls, etc.) from your ads.

Cost Per Conversion (CPA)

Average amount spent to get one conversion. Lower is usually better.

Click-Through Rate (CTR)

Percentage of people who clicked your ad after seeing it. Higher means more engaging ads.

Time Period Filter

Change the date range to see different time periods:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom date range

Click the date dropdown at the top to select your preferred time period.

Charts Tab

Visual graphs show trends over time:

Performance Trends

See how your metrics change day by day:

• Spend trends
• Conversion trends
• CPA trends
• CTR trends

Chart Controls

• Hover over any point to see exact numbers
• Zoom to focus on specific date ranges
• Compare multiple metrics side-by-side

Campaigns Tab

Detailed breakdown of all your campaigns:

Campaign List

Each campaign shows:

• Campaign name
• Status (Active, Paused, Removed)
• Spend for this campaign
• Conversions generated
• Cost per conversion
• Click-through rate

Campaign Actions

Click the dropdown arrow (▼) next to each campaign to:

• View ad groups within the campaign
• See individual ad performance
• Check keyword performance

Sorting Campaigns

Click any column header to sort by:

• Highest/lowest spend
• Most/least conversions
• Best/worst CPA
• Highest/lowest CTR

What Each Metric Means

Impressions

How many times your ad was shown to people.

Clicks

How many times people clicked on your ad.

Click-Through Rate (CTR)

Impressions ÷ Clicks. Shows how engaging your ad is.

Cost

Total amount spent on this campaign or ad group.

Conversions

Actions you care about (purchases, leads, calls, etc.).

Cost Per Conversion (CPA)

Cost ÷ Conversions. How much each conversion costs you.

Conversion Rate

Clicks ÷ Conversions. What percentage of clicks become conversions.

Understanding Good vs Bad Performance

Good signs:

• CTR is increasing (people find your ads relevant)
• CPA is decreasing (you're getting more efficient)
• Conversions are increasing (your ads are working)

Warning signs:

• CTR is very low (ads may not be relevant)
• CPA is very high (too expensive per conversion)
• Conversions are dropping (something changed)

Smart Alerts will automatically notify you about these patterns.