Overview dashboard
The Overview is your home page. It shows every campaign in your connected accounts, with its numbers, in one table.
Pick an account
Use the account picker at the top to see 1 account, or all of them together. Everything on the page follows your choice.
Date range
Click the date chip to change the period. You can pick the last 7, 14, 30 or 90 days, or your own dates. The page opens on the last 90 days.
Your campaigns
Each row is 1 campaign. You see numbers like spend, clicks, conversions, cost per conversion and return on ad spend.
- Sort: click a column name.
- Filter: use the chips above the table to show 1 campaign type, like Search or Performance Max.
- Columns: choose which columns to show. You can save your own column views and switch between them.
- Details: click a row to open a day-by-day chart and notes for that campaign.
The sparkle button
A sparkle sits next to each Search and Performance Max campaign. Click it to open that campaign's optimizer.
- Search campaigns open the Search Optimizer.
- Performance Max campaigns open the Performance Max Optimizer.
Click Campaigns to go back to the table.
When you pick 1 account
You get a few extra things:
- Account actions: run an audit or a re-audit, start a new campaign, or remove the account.
- Conversions card: see your conversion actions. You can add or edit one, and copy its website tag.
- Account history: every change made through PerfoAds, with undo. See Changes and undo.
When your numbers update
- PerfoAds refreshes your data once a day, at 06:00 UTC.
- The "Data through" date at the top shows the last full day included.
- There is no manual refresh button.
- A new account appears after its first audit. The first load pulls the last 90 days.
- Google itself can take a few hours to finish counting recent clicks and conversions.
Removing an account
Open the account's menu and choose Remove Client. This removes its Overview, monitoring and optimizer data straight away. It cannot be undone. Your audit reports stay in your history.
What the numbers mean
| Number | What it means | How it is worked out |
|---|---|---|
| Impressions | How many times your ads were shown | Counted by Google |
| Clicks | How many times people clicked your ads | Counted by Google |
| CTR (click-through rate) | How often a shown ad got clicked | Clicks ÷ impressions |
| Cost / spend | What you paid Google | Counted by Google |
| Avg. CPC | Average price of 1 click | Cost ÷ clicks |
| Conversions | Sales, leads or other goals you track | Counted by Google |
| Conversion rate | How often a click turned into a conversion | Conversions ÷ clicks |
| CPA (cost per conversion) | What 1 conversion cost you | Cost ÷ conversions |
| Conv. value | The money your conversions were worth | Counted by Google |
| ROAS (return on ad spend) | Money back for each $1 spent | Conv. value ÷ cost |
Example: 1,000 impressions and 50 clicks gives a CTR of 5%. 50 clicks and 5 conversions gives a conversion rate of 10%.