Campaign Builder
The Campaign Builder creates a new Google Ads campaign for you, step by step, from your website. You check everything before it is created.
How to start
In the menu, click Campaign Builder, then New Campaign. You can also click New campaign on the Overview when 1 account is picked.
A short chat asks a few questions first: the campaign type (Search or Performance Max), your website, where the ads should show and what they should promote.
Search campaign
| Step | What happens |
|---|---|
| Account | Pick the Google Ads account. |
| Brief | Tell PerfoAds about your business and goal. |
| Strategy | PerfoAds reads your website. You check what it found and answer a few questions about your offer. |
| Keywords | Keyword ideas with search volumes. They come from your account's past searches, from Google's Keyword Planner, or both. Keywords you already run are skipped. |
| Structure | Ad groups, match types, bids, daily budget and negative keywords. You also get advice on which bidding strategy to use. |
| Ad Copy | Headlines and descriptions, plus sitelinks, callouts and structured snippets. Rewrite any line you do not like. |
| Deploy | A full preview of everything that will be created. |
Performance Max campaign
| Step | What happens |
|---|---|
| Account | Pick the Google Ads account. |
| Brief | Tell PerfoAds about your business and goal. |
| Strategy | PerfoAds reads your website. |
| Themes | Search themes. They tell Google which searches matter to you. |
| Settings | Campaign name, daily budget and bidding. |
| Assets | Headlines, descriptions and images for the asset group. |
| Deploy | A full preview of everything that will be created. |
Before anything is created
- The Deploy step lists every item that will be created. Nothing is sent to Google Ads until you confirm.
- New campaigns are created paused. They do not spend money until you turn them on in Google Ads or in PerfoAds.
- You can undo a created campaign for 30 days from the account history. See Changes and undo.
Other ways to use your campaign
On a Search campaign's Deploy step, you can also download a file for Google Ads Editor and upload it yourself.
Drafts and history
Your work is saved as a draft as you go. Find your drafts and past builds under Campaign Builder, then History.
Monthly allowance
Your plan includes 3 campaign builds per account each month. See Billing.