Google Ads Audit report
The audit checks your Google Ads account and gives you a score, a list of problems, and a to-do list. A report is ready in about 30 minutes.
Start an audit
In the menu, click Google Ads Audit, then New Audit.
- Pick the account.
- Answer a few short questions about your business. The answers help PerfoAds judge your account against your real goals.
- Wait for the report. It takes about 30 minutes.
Your past reports are under Google Ads Audit, then History.
How the audit works
- PerfoAds reads your account data from Google Ads.
- 165 automatic checks run on your whole account. They are calculations on your data, so the same account gives the same answers.
- Your conversion tracking gets a specialist review first. The later reviews are told how far the tracking can be trusted.
- Your biggest live Search, Performance Max, Shopping and Demand Gen campaigns get a specialist review. Live brand campaigns always get one. Your product feed gets one if Merchant Center is connected.
- Smaller campaigns, and paused ones that still spent in the last 90 days, get a short summary instead.
- Every number in a finding is checked against your data. Figures we could not trace to your data are marked as estimates and left out of the score.
The score
At the top you see 1 number from 0 to 100. Higher is better.
Score by area shows the areas behind the score, lowest first. Fixing the weakest areas moves the score the most. Online stores that run Performance Max get a separate Performance Max area.
The 3 tabs
| Tab | What you find there |
|---|---|
| Overview | The score, a short summary, the top actions, and your findings grouped by theme. |
| Google Ads Audit | Every finding, 1 card each. |
| Action Plan | All the fixes as an ordered to-do list. |
Findings
Each finding card says what the problem is, why it matters and what to do. Where your data proves the money, the card shows it in your currency. Figures we could not trace to your data are marked as estimates and left out of the score.
Findings are graded by how serious they are:
- Critical: fix these first.
- High and Medium: fix these next.
- Positive: things that already work well.
Click a severity badge to jump to those findings.
The report also lists what the audit could not check, and why. A gap is never shown as a clean result.
Fix a problem from the report
Some findings have an Apply fix button.
- Click it to see a preview of the exact change.
- Nothing changes in Google Ads until you confirm.
- You can undo most fixes for 30 days.
See Changes and undo.
Mark a finding as done
Mark a finding Resolved or Dismissed, and add a note if you like. PerfoAds reads your note and stops flagging it again.
Save as PDF
Click Export PDF. Your browser's print window opens. Choose "Save as PDF".
Tip: under "More settings", untick "Headers and footers" for a cleaner file.
Share the report
Click Share to create a link.
- Anyone with the link can read the report. They cannot change anything.
- You can set a date when the link stops working.
- You can turn a link off at any time.
- You can copy a link only once, when you create it. Keep it somewhere safe.
Weekly report
When monitoring is on for an account, PerfoAds writes a weekly report in the app. It is ready every Tuesday and covers the last full week, Monday to Sunday, in the account's own time zone and currency. Open it with the Weekly report link on Home or in the Inbox. You can also look back at the last 10 weeks. No email is sent.
The report has 6 parts:
- The week in 3 lines.
- What we changed and did it work: changes that reached their 14 or 28 day check that week. See Did it work?.
- Why the numbers moved: this week against last week and against the 4-week average.
- Fixes done and still open: your audit's findings, checked again with the same checks as the audit, plus new problems the weekly check found. It shows the money won back and the money still at risk each month.
- Waiting for your OK: not tracked yet. The report says so.
- Watch list: things to keep an eye on.
A finding moves to fixed only when newer audit data shows it passing, or when you fixed it through PerfoAds. The AI writes the words, it never decides what is fixed.
Re-audit
Run a new audit later to see if your score went up. Your plan includes 2 audits per account each month. See Billing.